It’s hard to stand out in the sea of countless profiles on social media. Making an eye-catching profile is the first step in staying ahead of your competition. It will require you to pay attention to specific details and bring those elements together.
In this article, we’re going to tell you which elements to pay attention to in order to increase the appeal of your social media profiles and attract more followers.
When people scroll through social media and click on your profile, it’s the first impression they have of you.
If you have a business or want to build an online presence for whatever reason, you need to market yourself through social media. Your posts will be the main component that followers are interested in. But in order to get followers in the first place, you need an eye-catching profile that draws them in and makes them want to look through your content.
A striking and engaging profile is visually oriented. Our eyes see shapes and colors before they focus on more detailed information. This is why it’s important to focus on “the look” of your profile before anything else. It includes captivating profile pictures, original usernames, themed thumbnails, and the layout and visual components of a bio.
1. Find Your Niche and Establish Your Brand
Before diving into the creative fun of making an aesthetically pleasing profile, you need to find your niche and establish your brand. What did you create the account for and why do you want followers?
Whether you have a cupcake business or a Harry Potter fan account, it’s important to stand out from the other accounts that cater to the same audience.
Creating an eye-catching profile is what will set you apart. The way you do it will come down to your personal style and how you want to reflect your personality and interests. Our advice is to stick to a singular, popular theme with an original twist. It should also be easily digestible for potential followers.
2. Usernames and Profile Names
A username is typically the first part of a profile that people see. This is usually in the form of a comment, getting tagged, or when a post ends up on a recommendations tab/feed. Users can click on the name to access the profile.
It can prove difficult to come up with a catchy username that hasn’t already been taken. Make a list of things that pertain to your brand and see how you can mix them up. Use alternative spellings and add numbers to secure the username. For example, @metalbarbee or @blackbat55 are simple enough to remember, interesting, and less likely to be taken.
We recommend not including any personal information beyond your first name for safety purposes. And if you’re having trouble coming up with something original and captivating, try a username generator. Our favorites are LastPass and SpinXO.
As for the name that appears on your profile, it’s fair game. The fleshed-out version of your username, such as Metal Barbie or Black Bat, or your first name, will do. To make it stand out, consider using special characters, fancy text, and emojis. Check out LingoJam for cool fonts to use on your profile.
3. Profile Pictures
Profile pictures often appear downsized next to a username. And sometimes they can’t even be enlarged when you visit the user’s profile, like on Instagram. So how do you capture people’s attention with such limited visual appeal? There are several tricks you can try.
Use a logo with a chunky, singular symbol. For example, a blue butterfly-shaped avatar on a black background will definitely stand out.
Color choice is critical. Stick to one color palette—monotonal pictures always stand out. If you want to combine colors, don’t use more than two or three, and ensure they complement each other. Neon colors are a sure way to grab people’s attention, but a low-opacity image has the potential to stand out for looking neat.
Keep filters and effects to a minimum—a busy image won’t translate clearly in such a small space. An outline of the subject will help it stand out, and overlays that don’t have too much texture can complement your aesthetic.
Using pictures of people or objects can get busy, especially since there’s typically a busy background in organic photos. You can always cut out the subject and place it over a simpler background.
Make sure to apply the above-mentioned tips with regards to colors and filters, and remember to keep it simple.
A social media bio is an opportunity to let users know who you are and what your account is about. There’s a vast amount of information out there on what to include in your bio, so we’re going to focus on the visual appeal of the text. Fonts, sentence structure, and even the types of words can influence your aesthetic.
Use a font from a fancy text generator such as LingoJam, or even combine a few different ones. Something unusual that makes a bio look neat and easy to digest is using the same title case for everything—so either all caps or all lower-case.
Include emojis, but sparingly, and space them out. For example, if “video editor” is one of the lines in your bio, you can put one chain emoji in front of the phrase and the same one after it. That will look much better than putting a bunch of different emojis after it. Appealing emoji placement and assortment will take some time to get the hang of.
Remember to keep it simple. If there’s too much information, users will skim over it at most. Special characters can be used as dividers between words, such as / or |. And to create separation between sentences, use a line of underscores.
This might seem unconventional, but you can get by without having a bio at all or using only one word, phrase, number, or emoji. Sometimes the username and thumbnails reveal enough about an account, or perhaps mysteriousness is part of the theme. In these cases, an empty bio can create a neat and minimalist aesthetic for the profile.
If you want a themed profile, you need to make the most of thumbnails on platforms that use them. Thumbnails sum up your content so potential followers know what to expect, and give you the chance to go all out with the visual aesthetic.
Check out how to create thumbnails for your social media posts to learn the key elements of a thumbnail. Summed up: you want to highlight your brand, keep it simple, and be consistent with the style.
And since thumbnails are pictures, the same tips for profile pictures apply. But because they’re bigger, you can get away with more creative details that won’t make them look too busy.
If your goal is to gain followers, then a themed, simple, and original profile is what will encourage users to have a look at your content. It’s all about the “look” and how we visually conceptualize the overview of a profile. The components mentioned in this article are typically overlooked, so pay them more attention and see what happens.
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