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We highlight the best Black Friday baby deals on offer during the biggest sale of the year.
Today’s Black Friday baby deals look great! There are significant price drops on absolutely everything from breast pumps, baby monitors, and highchairs to baby carriers, baby walkers, and toys. The price-slashing is well underway and both high-street retailers and small, independent brands are offering big discounts and price-matching.
To make the most of today’s Black Friday baby deals and bargains, think about the ‘big ticket’ items you’re going to need to buy within the next 12 months. If you’re expecting a baby, now is the time to buy your pram or pushchair, and snap up a premium baby monitor for a fraction of the usual price. If your little one will be moving from a Moses basket or bedside crib to a cot or cotbed, it’s worth bagging a bargain during Black Friday. Are they likely to outgrow their car seat and need the next seat up? Are you returning to work after having a baby and considering investing in a better breast pump?
Note down the items you’re likely to need, and keep a close eye on this page for updates. We’re bringing you only the best deals on the parenting products we truly rate and recommend snapping up throughout Black Friday 2021 and in to Cyber Monday.
Shopping for something in particular? Our roundup includes the following best Black Friday baby deals – jump down the page to the section you need:
Whether you’re looking to save £100 on an Elvie breast pump or just browsing for baby bargains, here are the best Black Friday baby deals for 2021.
Best Black Friday baby deals – at a glance
These retailers are offering brilliant Black Friday baby deals and bargains galore:
- Mamas & Papas: Huge savings of up to 50% on everything from nursery furniture to prams and car seats
- Kidly: Get up to 40% off of Kidly Label, 25% off Liewood, 20% off toys, and more, plus 5% goes to charity Action For Children’s Secret Santa project
- Baby Planet: Up to 70% off including prams, pushchair, car seats, baby carriers, and more
- Boots: Save up to 50% on baby essentials including Bugaboo prams and Maxi Cosi car seats
- Cosatto: Get up to 75% off car seats, prams, pushchairs, highchairs and accessories
- Very: Huge discounts on big baby brands
- Disney: Big reductions on toys
- Hamleys: Great savings on everything from video games to cuddly toys
- Ickle Bubba: Black Friday bundle savings at Ickle Bubba
Suitable from birth, these prams deals are worth taking advantage of if you’re expecting a baby or thinking of upgrading a worn-out set of wheels.
Strada Complete Pushchair Bundle –
£1,439 £849 (SAVE £590) | Mamas & Papas
This complete pushchair bundle consists of nine different items including the rocking carrycot and the award-winning Aton 5 Car Seat plus the car seat base – a total bargain for everything you need to get out and about with your baby.
Candy Lime Pushchair and Carrycot –
£675 (SAVE £75) £750 | Amazon
This bundle includes the iCandy Lime Lifestyle Pushchair and Carrycot plus a matching change bag and the cosy Duo Pod footmuff – everything you need to take you from birth to toddlerhood and beyond. It folds compactly for easy storage and has an integrated ride-on board for a toddler.
Silver Cross Wayfarer –
£695 (SAVE £295) £400 | Amazon
Strikingly stylish, this premium pram comes with a bamboo-lined carrycot that’s suitable for occasional overnight sleeping. It’s suitable from birth and converts to a pushchair for little ones weighing up to 22kg, with a reclinable, reversible seat. It’s also compatible with the Silver Cross Dream and Simplicity Plus infant carrier car seats to create a travel system.
Graco Transform 2-in-1 Pushchair –
£200 (SAVE £40.05) £159.95 | Amazon
This is a super versatile pram that converts to a pushchair with no need to store a bulky carrycot once your baby outgrows it – just convert the seat unit. It’s excellent value for money and the perfect pushchair if you’re looking for something super affordable or even a spare set of wheels to keep at the grandparents’ house.
Mamas & Papas Flip XT2 6pc Essentials 2in1 Pushchair Stroller with Carrycot (pre-order) – £
£1,080.00 (SAVE £70.04)
Pre-order this mega travel system bundle and you’ll have everything you need ready for when your 2022 baby arrives! We love the dual-position pushchair seat – so you can choose which way your baby faces – and the fact that it reclines flat for comfy naps on the go.
With comfy seats and nippy wheels, these pushchair deals are perfect for curious toddlers keen to take in the world around them
Giggle Quad Travel System Bundle –
£699.95 £349.95 (SAVE £350) | Cosatto
Prams and pushchairs don’t get more colourful than Cosatto and the brand always fares well in our consumer reviews. This is a mega bundle deal so be quick if you fancy it. You get the pushchair, carrycot, carrycot mattress, and raincover all included.
Ocarro Shadow Grey Pushchair 8 Piece Complete Bundle Including Cloud Z Car Seat –
£1,730 £1,079 (SAVE £651) | Mamas & Papas
A cracking bundle deal on an award-winning pushchair that wowed our reviewer in our recent consumer test. Her verdict? It looks, feels and handles like a luxury item. And now it’s a bargain price!
My Babiie MBX4 Billie Faiers Signature Range Pushchair –
£149.99 £89.95 (SAVE £60.04) | Online4Baby
We love this lightweight stroller designed by Billie Faiers – and we love this price! It has all-round suspension and a seat with multiple recline positions. It also folds compactly so it’s great for travel use.
Maclaren Quest lightweight compact umbrella stroller – Amazon |
£250 £109 (SAVE £141)
This lightweight stroller is the perfect holiday pushchair. It’s suitable from birth until your baby weighs 25kg, and has a 4-position reclinable position seat, an extendable UPF 50+ hood with a viewing window, and all-wheel suspension. Grab it now while there’s 56% off!
Silver Cross Reflex –
£275 £184.95 (SAVE £90.05)| Amazon
Suitable from birth until your baby weighs 25kg, this compact Silver Cross pushchair has an extra roomy seat, a memory foam head cushion, and an ergonomic backrest to support your baby’s neck and spine. It’s ideal for extra comfort when travelling or if you need a lighter set of wheels for a growing toddler.
Bedside crib / Moses basket deals
If you’re preparing for a new arrival, get their sleeping arrangements sorted with these offers.
SNOO Smart Sleeper Baby Cot –
£1145 (SAVE £458) £687 | Happiest Baby
Quick! If you’ve had your eye on this smart crib, now is your chance to snap it up with a whopping discount. In our recent consumer test, our reviewer said the Snoo changed her life. Her baby slept for longer and that made for happier, more relaxed parents who started to really enjoy their daughter.
Nuby Sleep by Me Crib –
£125 £100.31 (SAVE £24.69) | Amazon
Suitable from birth until your baby weighs 9kg (around six months old), this bedside crib has 20% off for Black Friday. The side panel zips down for cosleeping and the whole thing stores compactly for travel use. Musical features include lights, lullabies, white noise and soft vibration to help soothe your little one to sleep.
Chicco Next2Me Air Bedside Crib –
£189 £139 (SAVE £50) | Boots
A safety harness is included with this crib to attach it securely to your bed. It has six different height settings and can be used as a side-sleeper when you zip away the side panel. It can also be used as an independent crib with the side zipped up. Swivel wheels make this a brilliant option for travel use.
Car seat deals
You can’t put a price on safety but there’s no need to pay over the odds for your child’s next car seat with these Black Friday car seat deals.
Maxi-Cosi Pebble Plus Baby Car Seat Group 0+ –
£199 £149 (SAVE £50) | Amazon
This ever-popular iSize infant carrier car seat is suitable from birth until your baby weighs 13kg (around one-year-old) and is compatible with several Maxi Cosi car seat bases and also with Maxi Cosi and Quinny pushchairs to create a travel system. We love the baby-hugg inlay that gives extra support and comfort to newborn babies.
Britax Romer BABY-SAFE 2 i-Size Infant Carrier –
£200 £149 (SAVE £51) | Uberkids
Suitable from the day your baby is born until they weigh 13kg, this infant car seat is R129 i-SIZE compliant so you can keep your baby in the safest rear-facing position until your little one is around 15 months old.
Silver Cross Balance i-Size Car Seat – Amazon
£225 £163.99 (SAVE £61.01)
This multistage iSize Group 1/2/3 child car seat is suitable for toddlers from around 15 months old all the way up to children aged12 years. With an adjustable headrest and four recline settings, it’s a brilliant buy if you’re looking for a car seat to last until your child no longer needs to use one.
Cosatto All in All + Baby to Child Car Seat –
£275 £184.95 (SAVE £90.05) | Amazon
This is an extended rear-facing + 0+/1/2/3 Isofix car seat that’s suitable from birth all the way up 36kg or when your child is around 12 years old. At this price, it’s incredible value for money for the only car seat you’ll ever need.
Breast pump deals
Baby gear can get seriously expensive so bag a Black Friday bargain and treat yourself to something special with the cash you save!
Lansinoh 2-in-1 Double Electric Breastpump
£165 £129.99 (SAVE £35.01) |Amazon
A versatile hospital-grade double electric pump that can be used as either a single or double pump. It has three different pumping modes and eight suction levels so you can adjust it for maximum comfort and efficiency.
Philips Avent Natural Comfort Breast Pump and Bottle –
£40 £18.49 (SAVE £21.51) – Amazon
This is brilliant value for a manual breast pump from a trusted brand. If you’re expecting a baby, this is a good buy to pop in the cupbord – no matter how you plan to feed. And if you’re breastfeeding and want to express now and then, this pump is the perfect affordable option.
Medela Swing Flex Single Electric Breast Pump –
£50.85 £89.14 (SAVE £107) | Amazon
A cracking price on one of the top-performing electric breast pumps. It’s a compact and highly portable pump that mimics a baby’s natural sucking rhythm to make for a comfortable experience for mums. It has variable phases and vacuum levels so you can get the settings just right.
Baby Monitor deals
There’s no better time to buy a baby monitor than Black Friday. You can get a premium monitor for the price of a basic model with these deals.
Owlet Duo – Cam and Smart Sock 3 –
£389 £272 (SAVE £117) | Amazon
We recently reviewed this smart baby monitor for our official guide to the best baby monitors. It seriously impressed our consumer tester. Gadget lovers will find this fascinating – it can track your baby’s heart rate, oxygen level, and sleep trends. The data is streamed in real time to your phone using the free app. (Read our Owlet Duo review.)
Angelcare Ac327 3-in-1 Baby Movement Monitor with Video –
£199.99 £141.31 (SAVE £51.04) | Amazon
This is the best price we’ve found on one of the top-performing video baby monitors – it’s also top of Amazon’s most-wished-for list. For peace of mind, it sounds an alarm if there is no movement detected from your baby after 20 seconds. It also has a large LED screen with night vision functionality and temperature display, as well as digital zoom and pan features on the camera.
Bluebell Smart Baby Monitor
£299.99 £207 (SAVE £92) | John Lewis
This is by far the best price drop we’ve found on this innovative smart baby monitor but it won’t stay in stock for long when word spreads about this deal. It monitors your baby’s breathing, temperature, movement, cries, sleep patterns and more, sending real time alerts to the wristband and smartphone app, even without Wi-Fi.
Nanit Pro Baby Monitor & Floor Stand
£149.95 £284.99 (SAVE £95) | Mamas & Papas
There aren’t many of these left in stock so be quick if you want to shave almost £100 off the price. It monitors your baby’s breathing, delivers real-time alerts to you, and tracks their sleep stats – it even creates a clever time-lapse reel so you can replay their every move in the morning!
Baby carrier deals
Cybex Platinum Yema Tie Baby Carrier
£149.95 £34.95 (SAVE £115) | Online4Baby
We named this the best overall baby carrier in our baby carrier buying guide and now it’s an absolute steal. A cross between a wrap sling and a traditional carrier, it grows with your baby so it’s the only baby carrier you’ll need from birth until your baby is around two years old.
Ergobaby Omni 360 Baby Carrier –
£154.90 £119.90 (SAVE £35) | Mamas & Papas
This versatile premium baby carrier is one of the best carriers you can buy. It has four carrying positions: on your front-facing you or facing outwards, on your back, or on your hip. It’s suitable for use from birth until your baby weighs 20kg and it has a tuck-away sun protection hood so you can breastfeed with your baby in the carrier.
Best Black Friday sterilizer deals
Whether you’re preparing for a new arrival or upgrading your feeding kit, these steriliser deals are worth getting excited about.
NUK First Choice+ Baby Essentials for Newborn –
£115.99 £77.09 (SAVE £38.90) | Amazon
Included in this set is everything you need for feeding a newborn – the Vario Express steriliser, four bottles, the Thermo Express warmer, a brush for cleaning your bottles and a dispenser for storing formula milk. You can sterilise up to six baby bottles at a time in just six minutes.
Tommee Tippee Advanced Steri-Dry Electric Steriliser and Dryer –
£89.99 £47.99 (SAVE £34.99) | Amazon
This steam steriliser kills viruses and 99.9% of bacteria without the use of chemicals. It has three different settings to choose from and can hold up to six baby baby bottles – they don’t have to be Tommee Tippee ones, either. It also keeps your items sterile for up to 24 hours if you keep the lid closed.
Best Black Friday highchair deals
Someone’s hungry! If it’s time to think about weaning, it’s time to think about choosing a highchair.
Graco Swift Fold Highchair –
£120 £84.95 (SAVE £35.05) | Amazon
If you’re short on space in the kitchen or tired of tripping over the legs of your highchair, this is the perfect solution. You can fold it with one hand and it’s ultra slim and compact for easy storage between meals. It has nine different height settings and is suitable from six months until your little one weighs 15kg.
Noodle Supa Highchair Queens Breakfast 2 –
£119.95 (SAVE £50) £69.95 | Cosatto
This gets our vote as the cutest highchair in town. Cosatto prints are a riot of colour to cheer up even the fussiest of eaters. We reckon your little soldier will happily climb into this when it’s time for some grub. And what a bargain!
Best Black Friday baby walker deals
Stoy Activity Baby Walker –
£75 £45 (SAVE £30) | Alex and Alexa
Suitable for little ones aged one year and above, this is the perfect Christmas present for a budding walker to help them find their feet. This type of walker helps support your child’s motor skills, strength, balance and coordination.
Fisher-Price HCK56 Laugh & Learn 3-In-1 On-The-Go Camper-
£74.99 (SAVE £37.50) £37.49 | Amazon
This push-along walker and activity center grows with your little one from when they can first sit up through to walking and standing play. It’s suitable from 9m and has three learning levels including 90+ songs, sounds and phrases to teach your little one colors, counting, shapes, and letters.
Best Black Friday change bag deals
Spot Backpack Baby Changing Bag
£90 £45 (SAVE £45) | Cath Kidston
Need a new change bag? If yours is looking a bit tatty, this cute backpack is HALF PRICE for Black Friday. We love the spotty print and the backpack design – brilliant for keeping your hands free when you’re out and about with your baby.
Kumla Cotton Muslin Changing Bag
£55 £27.50 (SAVE £55) | La Redoute
This Prussian Blue change bag is made from cotton muslin with a quilted effect and is 100% cotton lined. Perfect for stashing your baby’s favourite toys and snack when you’re on the go without weight you down. It has three patch pockets on the outside for handy access to your essentials and an interior pocket too. Also available in Mustard Yellow.