This is why working hard or, more importantly, the performance of working hard is so key. I don’t doubt that Molly-Mae does work incredibly hard by her own standards. But what constitutes “hard work” in the life of an influencer seems, to outsiders, to be profoundly different from the hard desk work of an average office worker, let alone the physical or front-facing work of retail workers, nurses or garment factory workers. The phrase rankles for Molly-Mae in particular. I would be remiss not to point out that her role as creative director at PrettyLittleThing, where she helps to curate collections, will pay her thousands upon thousands (her brand deal in 2019 paid roughly $600,000, the renewal in 2020 paid around $760,000 and her creative director title is rumored to pay seven figures). PrettyLittleThing, remember, is a notorious exploiter of its garment workers and has come under fire for paying workers in Leicester, England, as little as £3.50 an hour ($4.77 USD) to make the clothes she promotes. As many were quick to point out on Twitter, who’s to say who works harder?