Since launching Chillhouse in 2017, Ramirez-Fulton has worked to build an inclusive brand. She started with the Chillhouse flagship store in Manhattan—an Instagram-worthy space where customers can get facials, massages, manicures, and pedicures at reasonable prices that range from $15 to $185. Then she branched out into e-commerce—selling press-on nails, face and body oil, clothing, and facial tools—and informational content—providing career advice, self-care tips, and beauty insights on The Chill Times. Her goal with the expansion: to give customers the opportunity to bring the spa experience into their homes. After all, Chillhouse was created so that self-care could be available to everyone—and its diverse clientele pictured on its social media pages emphasize that all are welcome.