The movement isn’t a call to start being an asshole, but according to @padzdey, it’s simply about asserting boundaries, communicating our needs, and prioritizing them. All over TikTok, users are celebrating the shift, reclaiming their time, energy, and mental bandwidth, and focusing on themselves. The name plays on the idea that many of the narratives in books, TV, and film that we’ve grown up with frame prioritizing yourself as an inherently negative trait, often pigeonholing the villain of the story as someone that’s selfish and disagreeable when in reality, people are much more complex.
