For founder and professional makeup artist Rosie Jane Johnston, clean isn’t just about aesthetics, it’s also about formulas. Rosie specifically comes paraben-, phthalate-, and cruelty-free. Plus, you can count all the ingredients it does have on one hand. As an honest reviewer with bold tastes, I must admit it was not love at first spritz (even if I adored eyeing the crystal clear bottle on my vanity). It wasn’t until one key factor not only seduced me but also made me put down my signature scent — I divulge it all, below.