The pandemic has definitely had an effect on how we connect with people, adds Amanda. “We crave kindness, happiness, and comfort from other humans because many of us were deprived of it during lockdown. For anyone who lost their sense of smell during COVID, not to be able to smell the comforting scent of your own home, or your partner, or family, can be devastating and isolating.” Marina agrees: “As human beings, we seem to have a basic need for attention and love from others so it’s very easy to take advantage of this.” Though Marina thinks pheromone perfume is a fad, she says that believing in it accounts for a psychological boost, which can kickstart an unconscious positive behavioral change in the wearer — and even lead to an unexpected response from others.
