The highly anticipated Barbie movie, officially titled "Barbie The Movie," is set to be released on July 21st of this year in theaters worldwide. Directed by the acclaimed Greta Gerwig and featuring a star-studded cast, including Margot Robbie, Ryan Gosling, America Ferrara, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell, the film has garnered significant attention and excitement.
To further promote the movie, a unique marketing strategy has been implemented. Ken, Barbie's fictional partner, has listed his room in Barbie's iconic Malibu DreamHouse on Airbnb. This exclusive opportunity allows two lucky guests to stay in the newly revamped DreamHouse, reflecting Ken's style and interests.
The house, situated in Malibu, California, offers stunning views of the ocean and features a variety of amenities, such as an outdoor disco dance floor, a grill, and a pool with floats personalized with Ken's name.
The Barbie-themed house is adorned in various shades of pink, staying true to the iconic doll's aesthetic. The Airbnb listing, presented from Ken's perspective, describes the property as a surfer's sanctuary, surrounded by beaches and offering a range of activities and entertainment options. Guests will also have access to Ken's wardrobe, complete with beach attire, and will receive a pair of roller skates and a surfboard to take home as souvenirs.
Airbnb will select four guests to spend a free night at the Malibu DreamHouse on July 21st and 22nd, coinciding with the release of the Barbie movie. A concierge will welcome the guests, provide a house tour, and arrange meals. This unique experience allows fans to immerse themselves in the world of Barbie and Ken, enjoying the pink paradise brought to life in the film.
Mattel, the company behind Barbie, has also created immersive pop-up experiences in cities like Santa Monica, Chicago, and New York to complement the movie release and Airbnb promotion. These pop-ups offer fans the opportunity to explore themed rooms featuring various aspects of Barbie's world, including her spaceship, recording studio, and Volkswagen camper van.
Fans all around the world are eagerly anticipating the highly awaited release of the Barbie movie, where their favorite doll will come to life on the big screen. Greta Gerwig directs the film and stars an impressive cast. Its unique promotional efforts, such as the Barbie DreamHouse on Airbnb, promise to provide an unforgettable experience for both existing fans and newcomers to the Barbie universe.
In celebration of the movie's release and to support girls' empowerment, Airbnb will donate to Save the Children, an organization that provides learning resources and support to children and families worldwide. This initiative aligns with Barbie's message of inspiring confidence and promoting equal opportunities for success.
The Barbie movie is poised to significantly impact the entertainment industry and further solidify Barbie's iconic status. With its release date approaching, fans can't wait to be transported into Barbie's world and experience the magic and adventure that awaits on the big screen.