Instagram tops the chart when it comes to regularly used social media platforms. It has over 2.35 billion monthly active users, with more than 1.4 billion daily users, making it the third most popular social app.
In a realm that is ever-evolving, like social media, to make sure that your content gets to your target audience, timing is an essential skill you need to master like the palm of your hand. Posting your content at optimal times of the day can increase your visibility and also increase the level of engagement activities on your post.
There are several divisions of target audience you can tap into and leverage yourself or your brand. However, it might be difficult to effectively make use of the platform if you are yet to understand the Instagram algorithms.
Sometimes, people or businesses using Instagram need to learn unique strategies for crafting engaging content that captivates their audience -- not just relying on algorithms.
Mastering Instagram Algorithms
To know the best time to post on Instagram for likes and visibility, it is important that you master the Instagram algorithms and how they affect the visibility of your content.
In order to make your Instagram content perform better, it is important to understand your target audience, their interests, and online behavior. This is because the level of engagement that your post receives in the form of likes, comments, and shares is a clear indication that your content is relatable and reasonable to the public.
The more engagement your post receives, the higher the chance it has of being shown to a wider audience by Instagram. Therefore, it is crucial to share your post when more people are online to increase your post's engagement. As your engagement rate improves, your Instagram content will perform better, and you will gain the visibility you need.
What Is The Best Time To Post On Instagram On Each Day
Posts on Instagram or any other social media platform can go viral at any time of the day. There is no specific time when posts won't get any traction. However, based on observed user behaviors, certain times of the day may offer better conditions for a post to gain higher engagement.
Surveys and studies confirm that these are the best times to post on Instagram every day.
Mondays: The analysis says that the best time slots to post on Monday for higher engagement are 5 a.m. and 11 a.m., 2 p.m., and 1 p.m. at noontime. The ultimate time for Instagram engagement on Monday is noon.
Tuesdays: The data suggest that the best time to post on Instagram on Tuesday for engagement the early hours of the morning. Such as 7 am, 8 am, 9 am and 10 am. The time for the highest Instagram engagements on Tuesday is 9 a.m.
Wednesdays: For the cord, Wednesday is the best day to share posts and content on Instagram because there are a lot of time slots that you can use to your advantage to gain more engagements. From 5 am to 6 am, 9 am to 10 am, 11 am to 12 pm. 11 am is the ultimate time to share posts on Instagram to get more engagement on Wednesdays.
Thursdays: The best to schedule your posts on Thursdays is 6 am, 11 am, 12 pm, and 1 pm. The most advised time to share posts on Instagram for more engagement on Thursday is between 11 a.m. and 12 p.m.
Fridays: The survey shows that engagement time slots on Fridays are 7 a.m., 2 p.m., 3 p.m., and 4 p.m, as people are more likely to close early from work, and it's the end of the working days. The ultimate time for Instagram engagement on Friday is 2 p.m.
Saturdays: Saturdays are rest days, so the best time to schedule posts is 6 a.m., 8 a.m., 9 a.m., and 10 a.m. However, the best time for the highest engagement on Saturdays is 9 a.m.
Sundays: The survey discloses the best time to post on Instagram for likes and engagements on Sunday is 1 a.m., 6 p.m., 7 p.m., and 8 p.m. The best time to post on Sunday for engagement is 6 p.m.
Conclusion
It is generally believed that the best time to post content on Instagram and get more likes is between 11 a.m. and 1 p.m. during weekdays. This is a safe bet because people are more likely to be on a break, out for lunch, or taking a walk during this time, which gives them more time to check their phones and browse social media. As a result, posting during these hours can increase the chances of your content being seen and receiving more likes.
Don't just take it from us. We recommend that you try creating posts at different times of the day. This will help you determine the hours when your audience is more likely to engage with your content.
You can also check local influencers in your area and copy the times when they make their posts, as they might have a good reason to do so.