Did you see the pics of Rihanna and ASAP Rocky on a romantic boat cruise in Venice?
Well, turns out RiRi wasn't just there for the fun - she was also working hard for her Dior ambassador comeback shoot. The superstar was busy even on her vacation!
According to the report, Rihanna is enlisted to rejoin the official face of the brand at Dior. It was disclosed that the 36-year-old Babarian songster has just signed a new deal with the brand, although the full details are yet to be disclosed.
During the Valentine's Day celebration, the mother of two was seen with her partner ASAP Rocky on a romantic boat cruise in Venice.
In addition, she was also photographed for the new Dior campaign at the Chateau De Versailles, with Calvin Klein taking the photos and Carine Rotfeld styling her.
Last month, the Henry beauty founder attended the Haute Couture Spring Dior show. She might be sending a hint about her upcoming deal with the fashion house pitching her seat at the front row of the fashion show in Paris.
Her attendance at the event had gathered traffic from the press industry, and according to statistics, the superstar's appearance generated over 9 million worth of press and social media visibility.
Rihanna's Heavy Comeback
Rihanna has had a longstanding relationship with Dior. In 2015, she became the first black ambassador for the fashion house.
This move proved strategic for both parties as it generated significant visibility.
The shoot, which took place at the stunning location of Versailles, was also captured by Klein.
No doubt, the reappointment is much-awaited and will be a prominent way for the brand to reach more target audiences.
Rihanna is widely recognized as a prominent singer and a leading fashion influencer. Her best fashion look has been a great inspiration to many.
She has worked tirelessly to establish herself as a star in the entertainment industry.
Her highly sought-after influence makes her one of the most popular fashion icons.
Dior's decision to reunite ties with Rihanna is a great way to boost its reach and strengthen its brand.
ASAP Rocky recently shared an update about Rihanna's upcoming album after he was asked to speak to Rihanna about when the album will be released; the Grammy rapper nominee responded with a smile on his face, saying, "She's currently working on it."
The response triggered excitement from many fans as they couldn't wait for the new album.
Although the release date is yet to be communicated, fans anticipate the new album's launch and hope it'll drop before the year ends.