Last week, Angelina Jolie made the news when it was announced by director Pablo Larrain of Spencer and Jackie fame that she's set to star in will be shopped at the Cannes Film Festival in the south of France. However, that is not her biggest headline of the month.
Atelier Jolie is launching a new fashion brand to utilize dead inventories to maximize the abilities of refugees and other talented groups whose creativity is under-rated and under-appreciated with the hope of giving them a position of dignity based on skill."
Jolie publicized the news on her Instagram account, stating, "I'm starting something new today. I'm building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world ... Atelier Jolie is a place where everyone can create.
This springs from my appreciation and deep respect for many tailors and makers I've worked with over the years, we would make use of the high-quality vintage material and deadstock material that is already available and also be part of a movement to cultivate more self-expression."
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When she posted the launch of her new fashion brand on Instagram, it seemed as though she was embarking on a zero-waste restaurant in northeast London. But the former United Nations goodwill ambassador, who has spent decades advocating for the rights of displaced refugees, has more peculiar ambitions for her business.
The Brand, Atelier Jolie, is a custom-led venture connecting consumers with crafty and talented people from under-appreciated groups. It will also source exclusive fabrics from "leftover quality vintage material and dead inventories" to " create quality garments."
According to Jolie, "You will be able to repair and upcycle pieces from your closet you wish to revive, perfecting fit, transforming something that could have been thrown away into quality heirloom garments with personal meaning."
The idea is to allow fashion fans to stride into the designer role while providing refugees with apprenticeships and fair compensation. "We look forward to creating a community of creativity and inspiration, regardless of socio-economic background," she added. "And as we work with global artisans and creators, we hope to share in the richness of their culture and support the growth of their businesses."
Angelina Jolie's Classy Fashion Style
Angelina Jolie's fashion style leans toward monochrome, mostly anonymous designs to ensure the story is not about the fashion she's wearing but the focus is about her.
However, her style has been the subject of countless online articles. What she wears to every occasion, from her shoes to her tops, has been discussed over the years.
Her most recent fashion choices, and those of her teenage children, have emphasized deeply the value of re-wearing and recycling old clothes. At the premiere of her Marvel film, Eternals, her daughters Shiloh and Zahara wore pieces from their mom's archive.
Jolie spent two decades working for the UN Refugee Agency between her acting in breathtaking movies and directing. She carried out over 60 field missions, most recently to Yemen and Burkina Faso, that built awareness about people forced to flee.
Whatever Atelier Jolie brand becomes, Jolie particularly has what it takes to disrupt the area.