Celebrity owned beauty brands are the new must haves!
Actors and musicians alike have lent their faces, hair, and bodies to countless ad campaigns for beauty brands, but this doesn't seem to satiate the aesthetically eager and ambitious celebrities.
From Fenty Beauty by Rihanna to Rare Beauty by Selena Gomez and many others, it's hard to keep up with the best celebrity beauty brands.
To help you navigate the world of celebrity glamour, here's a compiled list of 10 top celebrity beauty lines that are breaking the internet and stealing hearts.
1.FENTY BEAUTY BY RIHANNA
Fenty Beauty was launched in 2017 and has expanded to eight African countries until 2022.
According to Cosmetify, Fenty’s status as the top celebrity beauty line in the world is because it is the most profitable when compared to other celebrity beauty brands.
Riri significantly boosted her brand's media worth by showcasing the Fenty Invisimatte instant setting and blotting powder during her performance at Super Bowl LVII.
Fenty Beauty star products like the Gloss Bomb have attracted a loyal following including Allure's Gabi Thorne.
Forbes reports, "Fenty Beauty contributes around $1.4 billion to Rihanna's $1.7 billion net worth.”
2. KYLIE'S COSMETICS BY KYLIE JENNER
The reality TV star, Kylie Jenner founded Kylie's Cosmetics in 2014
The brand is known for its signature lip kits, which promise fuller and plumper lips.
The brand's popularity can be attributed to Jenner’s massive social media following on TikTok and Instagram with more than 25.6 million followers on the platform, as reported by Cosmetify.
Kylie has since expanded her line to include eye shadows, blushes, and highlighters, with products like the Kylie Cosmetics Eye Shadow Palette and the Kylie Cosmetics Blush and Highlight Duo.
According to Forbes, in 2020, she sold 51 percent of the company to publicly traded Coty in a US $600 million deal.
3. RARE BEAUTY BY SELENA GOMEZ
Selena Gomez, the singer and actress, launched Rare Beauty during the global pandemic in 2020, and just a year later, she had raked in US $60 million in revenue.
The brand has partnered with the Rare Impact Fund to raise funds for mental health initiatives making a dual commitment to donate 1% of all sales from Rare Beauty products to the Rare Beauty products.
On the Rare Beauty website, she writes, “Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me.”
"Between February 2022 and January 2023, Rare Beauty was the most googled celebrity beauty line, illustrating increased global interest," Cosmetify.
4.R.E.M BY ARIANA GRANDE
The Singer, Ariana Grande, kept the news of her makeup line under wraps for almost two years until it finally launched in November with 12 inaugural products, which included eyeliners, false lashes, and highlighters.
Every launch from the brand has been sectioned into so-called chapters. The first chapter was makeup-focused, the second chapter introduced skin care, and the next brought complexion products into the mix.
However the brand has suffered hiccups after the company Grande partnered with filed for bankruptcy.
Earlier last year, Grande was set to acquire the physical assets of R.E.M. from Forma Brands, the parent company for Morphe Cosmetics, since it filed for bankruptcy in January.
Though details around the future of R.E.M remain unclear, it's still one of the top celebrity lines in terms of popularity.
5. JEFFREE STAR COSMETICS BY JEFFREE STAR
Jeffree Star, the makeup artist and YouTube personality, launched his cosmetic line in 2014.
According to Cosmetify, his eponymous brand is among the top five best celebrity beauty brands in the world based on profit, Instagram influence, and Google search ranking.
The brand offers a wide range of shades and formulas for all skin tones and types, including high pigment formulas like the Blood Sugar eyeshadow.
Star earns up to US$150 million a year from his cosmetic brand, although YouTube is where his brand promotion is most powerful.
6. LOLAVIE BY JENNIFER ANISTON
Jennifer Aniston's hair has been as famous as her Friends character, Rachel Green, for over two decades. But why did it take so long?!
The hair care brand launched in fall 2021 with products including a shampoo, conditioner, leave-in conditioner, hair oil, and detangler, which were inspired by her own desires and hair care needs.
Initially, the brand sold exclusively on its website, but since the past spring, LolaVie has since partnered with retailers like Ulta Beauty.
Today, Aniston has announced their newest partnerships with Credo," Forbes reported.
The perfecting leave-in, a 2022 Allure Best of Beauty winner, is one of Aniston's favorites in the lineup.
7. FLORENCE BY MILLS BY MILLIE BOBBY BROWN
Millie Bobby Brown, Stranger Things actress, launched her beauty brand in 2019 and used it as an avenue to discover new things about beauty and skincare.
Insider said in a comment, " she admitted that she didn't know anything about the industry, but she is using the lack of knowledge to reel in customers, who she said she wants to take on a journey with her."
Since its launch, the brand has also ventured into fragrance manufacturing and has been spun-off into a sub-brand dedicated to coffee products, Florence by Mills Coffee.
One of the star products is Eyeliner, which comes in five different shades any liner lover leans on most, colors including black, brown, white, light blue, and lavender.
8. GOOP BY GWYNETH PALTROW
Goop by Gwyneth Paltrow is a beauty and wellness brand known for its high-end, luxury products launched in 2008.
Goop started as a weekly newsletter and has since evolved into a multimillion-dollar brand offering everything from fashion to beauty products and wellness supplements.
The Iron Man actress regularly promotes her brand with skincare ideas and tips on how she gets her flawless skin, which ends up going viral.
Cosmopolitan reports that Paltrow owns a 30 percent stake in Goop, which is worth an estimated US$250 million.
9. RHODE SKIN BY HAILEY BIEBER
Hailey Bieber, the model and wife of pop star Justin Bieber, launched Rhode Skin in 2022.
The three debut products of her brand include Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment, which are the key steps to her simple routine.
The skincare brand that's become synonymous with the glazed doughnut trend boasts of 1 million Instagram followers, 427 million TikTok views, and 113,000 global monthly searches.
The Peptide Lip Treatment, which comes in different fragrances, won a 2022 Allure Best of Beauty Award for best lip balm.
10. HAUS BY LADY GAGA
Lady Gaga, the global superstar, launched Haus Laboratories in 2019 with a focus on inclusivity and self-expression.
The brand offers beauty products, including lip liners, glosses, and shimmery liquid face and eye paints.
Lady Gaga revamped the brand as Haus Labs by Lady Gaga, exclusively available at Sephora, featuring 90 new products across seven categories, all meeting the retailer's clean standard.
With over 339 million views, more than 1 million Instagram followers, and 69,700 monthly global searches, the Haus Lab has garnered significant attention.