F1's most stylish racer, who has already released his own clothing line (Plus 44) and collaborated on luxury watches with IWC, is now teaming up with Christian Dior as a guest designer and ambassador.
This exciting partnership promises to merge the worlds of high fashion and racing adrenaline, and the resulting collection will soon be available in stores.
Lewis Hamilton, a British F1 racer, currently races for Mercedes in the top echelon of motorsport.
Hamilton has achieved numerous victories in the racing arena, including matching Michael Schumacher's record of seven Formula One World Drivers' Championship titles.
He also holds records for the most wins (104), pole positions (104), and podium finishes (199), among others.
After Lewis Hamilton's recent British Grand Prix win, he announced that he now names the French luxury house's recent menswear ambassador.
The partnership deal also marks the beginning of new ventures as Hamilton is poised to switch teams to Ferrari in 2025 after 11 years with Mercedes.
Building on a long-standing friendship with creative director Kim Jones, whom he met backstage at Paris Fashion Week while Jones was designing for Louis Vuitton, Hamilton brings his bold and singular style to the French luxury house.
The Lewis Hamilton Dior collaboration also debuts a lifestyle capsule collection that embodies Hamilton's passion for fashion and sustainability. This collection centers around skiing and snowboarding rather than motorsports.
United by the joint commitment Hamilton and Jones share towards sustainability and a passion for Africa, the outdoor-friendly clothes will be made from 80 percent sustainable materials and incorporate Africa-inspired motifs.
The House is pleased to welcome F1 icon @LewisHamilton as the newest Dior Ambassador with the release of a winter-ready Lifestyle Capsule in a guest collaboration with Kim Jones.#DiorLewisHamilton pic.twitter.com/4qqufbTRy5
— Dior (@Dior) July 15, 2024
Inspired by his lifestyle, the upcoming collection fuses couture and practicality with functional attire for everyday wear, blending streetwear, outdoor culture, and luxury.
The winter-themed collection features a selection of pattern-centric sweaters, snow jackets, and accessories, including Dior-branded snowboards.
As a champion of sustainability, the driver has requested that no animal leather be used following his plant-based diet.
“Making it sustainable is key. When you've got a big house like Dior pushing that technology as well, hopefully, the goal is always to encourage all the other brands to want to start doing the same because so many are not conscious,” Hamilton said.
Lewis Hamilton's Dior lifestyle capsule collection will land in stores and online at Dior.com on October 17.
Lewis Hamilton at the Spanish Grand Prix in Barcelona | Getty
Hamilton's remarkable journey has seen him dominate the F1 circuit with numerous wins, and now he's making waves in the fashion world with his groundbreaking collaboration with Dior.
The Lewis Hamilton Dior collaboration shows a masterclass of style and sophistication, featuring a collection that perfectly blends Hamilton's passion for fashion with his commitment to sustainability.
As he shifts gears to Ferrari, Hamilton's foray into fashion is a testament to his innovative spirit and dedication to excellence.
With his Lewis Hamilton Dior collection, he's proving that his winning formula extends far beyond the racetrack, into the world of high fashion.